Made-For-One Brands identifies the single best customer for any wellness product, so your agency can stop guessing and start targeting from day one. White-label. Research-backed. Built for wellness.
See How It Works"Who is our customer?"
Your client fills out an intake form. They write "health-conscious adults 25-55." You know that is not an answer. But you do not have a better one. So you do what every agency does: take the vague target, build a campaign, spend $5,000-$10,000 of their budget testing audiences, and hope the algorithm finds the right person before the client loses patience.
Sometimes it works fast. Sometimes it doesn't. The clients who stay are the ones where the testing worked fast enough. The clients who leave are the ones who ran out of patience or budget before the campaigns found traction.
The problem isn't your execution. Your campaigns are strong. The problem is what happens before the campaign: the gap between signing a client, and knowing who their customer actually is. That gap costs you money, costs your clients' trust, and costs your agency the one thing that would make everything else easier: certainty.
Made-For-One Brands is a research engine that takes any wellness product and identifies the single best customer to build the entire launch around.
Not a demographic. Not a persona template. A specific human being: their fears, their desires, their buying triggers, the exact language that resonates with them and the exact language that repels them.
The methodology runs five research stages, including 40 independent scoring simulations, to produce a Golden Avatar: one document so detailed that every ad, every landing page, every email, every product page, and every brand decision can be made by referencing it alone.
You present it to your client as your own strategic work. They see an agency that understands their customer at a depth no competitor can match. Every deliverable you produce for that client, from campaign strategy to product page copy to brand identity, starts from a foundation of certainty instead of guesswork.
We analyze the product formulation, map the competitive landscape, identify the most viable target niches, and rank them by commercial viability. Your client's product isn't for everyone. We find the four to five best audiences, and score them.
The top niches are stress-tested through 20 independent scoring simulations, each using a different analytical lens. The results are aggregated statistically to confirm which niche wins most consistently. Not one opinion. Twenty rounds of proof.
The validated niche is broken into three to five distinct sub-markets. Each is profiled in detail: demographics, psychographics, pain points, buying behavior, competitive positioning, and formulation fit. These aren't surface-level sketches. They're campaign-ready profiles.
Here's where Made-For-One separates from everything else. We run 20 independent scoring simulations across the top sub-markets, each using a different analytical lens. The results are aggregated statistically to produce a definitive winner with a confidence classification. Not one analyst's opinion. Twenty rounds of proof.
The winning sub-market becomes a single, obsessively detailed customer profile. Demographics, emotional triggers, buying behavior, objections, media habits, language patterns, conversion triggers, and a complete marketing activation kit. Every downstream creative decision can be made by referencing this one document.
Delivered as a clean, professional document ready to present under your agency's branding. Turnaround: 5-7 business days.
Everything in the Research Engine, plus five additional stages that build every brand asset directly from the Golden Avatar:
Delivered as a complete brand package. Turnaround: 10-14 business days.
Stages 1-5
$5,000
per engagement
Everything your agency needs to define and validate the target customer for any wellness product.
Market Analysis + Niche Validation + Sub-Market Segmentation + Launch Simulation + Golden Avatar
40 independent scoring simulations across two levels | Turnaround: 5-7 business days
Your client price: $10,000-$15,000+
Stages 1-10
$12,500
per engagement
Complete brand identity built backward from the Golden Avatar. Research engine plus five brand-building stages.
Research Engine + Brand Story + Visual Identity + Logo Concepts + SEO Blueprint + Product Page Copy
Turnaround: 10-14 business days
Your client price: $28,000-$45,000+
Every engagement includes Greg's personal review of the output, informed by decades of brand leadership at companies including Compaq, 5.11 Tactical, and Nutrabolt. White-label delivery: your branding, your client relationship.
Your agency serves brands in the wellness space. Whether you run paid media, build landing pages, write email sequences, or manage full-funnel campaigns, your clients come to you with a product and a vague sense of who the customer might be.
You know that better customer knowledge would improve every deliverable you produce, but you don't have a rigorous methodology for identifying the right customer before the work begins.
You want to elevate your agency's strategic offering without hiring a research team or building the capability from scratch. And if your clients also need brand foundations, story, visual identity, SEO strategy, product page copy, you want those built from real customer research, not assumptions.
Your agency serves SaaS, B2B, or non-product businesses. You already have a dedicated consumer research practice with primary research capabilities.
You're looking for a one-time persona template or a quick AI-generated profile. You need campaign management, creative production, or media buying.
Made-For-One is the strategic research that happens before all of that, and, when needed, the brand-building that follows from it.
I'll walk you through a real deliverable, answer every question you have about the methodology, and show you exactly how it fits into your agency's workflow. Fifteen minutes. No pitch deck. No pressure.
Book a 15-Minute Call